Below is our best effort to show old/new prices, including the difference and percentage price change.
| Product | NEW Price | Old Price | Price Increase | % Increase | New ESD Price |
|---|---|---|---|---|---|
| GR1 | $395 | $295 | $100 | 33% | $296.25 |
| GR2 | $495 | $395 | $100 | 25% | $371.25 |
| Echo | $295 | $235 | $60 | 25% | $221.25 |
| Bullet | $195 | $165 | $30 | 18% | $146.25 |
| Rucker | $265 | $215 | $50 | 23% | $198.75 |
| GR3 | $545 | $455 | $90 | 19% | $408.75 |
| KR1 | ? | $125 | ? | ? | ? |
| M Polo | $95 | $75 | $25 | 26% | $71.25 |
| M Simple Pants | $165 | $110 | $55 | 50% | $123.75 |
| M Simple Windbreaker | $145 | $95 | $50 | 52% | $108.75 |
| M Challenge Windbreaker | $165 | $110 | $50 | 50% | $127.75 |
| M Challenge Pants | $195 | $155 | $40 | 37% | $146.25 |
| W Tough T | $55 | $40 | $15 | 37% | $41.25 |
| W Simple Pants | $165 | $110 | $50 | 50% | $123.75 |
| W Shorts | $95 | $90 | $5 | 5% | $71.25 |
| W Simple Windbreaker | $145 | $95 | $50 | 52% | $108.75 |
| W Tough Half Zip | $115 | $65 | $50 | 76% | $86.25 |
| MACV-1 | $195 | $195 | 0 | 0% | $146.25 |
9 Replies to Complete GORUCK Price Increase Breakdown Chart
Correct me if I’m wrong, but a $50 increase on the Rucker is around a 24% increase, not 10%, right? If the prices are increasing, shouldn’t the increases be calculated using the original prices? Using the GR1 as an example, while the $100 increase is only 25% of the new $395 price tag, it is a 33% increase over the old $295 pricing.
Haha – I think the calculation must have been updated as I hit submit on my comment.
You’re correct. I updated the post. In an effort to get it live, I used an online calculator and didn’t double check the math. My bad.
Wont ever ne buying a GR2 or GR3 from them, even w my ESD. And I’m new to go ruck, sure as not to rucking, but it’s fun to embrace being a grunt for a hobby! But w those prices, no way. I just recieved a GR1 21L, any event that requires more room, back to the old “ALICE”, or “Motherload” camel back. Thanks for the continued updates.
up to 50% on some apparel… that would be a bid deterrent…
I don’t see how this is going to help business. Do you sell more rucks and equipment at a lower profit margin or fewer at a higher profit margin. I think you get more product out there when you sell more at a lower margin. I am glad I got my rucks (6+) before the increase.
It is what it is! Forewarned is forearmed – so if you’re on the fence about an item best to get after it NOW! And I recall a saying from a few decades ago – “pay once, cry once”. The quality of Go Ruck products is top notch and their product support is excellent. Ryan – thanks for sharing your passion and support for the rucking community. Keep on charging!
I have a GR1 that I got a few months ago and I love, but I’ve been wanting a bigger one. I’d planned on buying a multi cam black GR2 when they come available (I was told they are in production now, looking at Oct/Nov before they hit the site). The price increase has changed my mind. At $395 it was already over the top end of what I wanted to pay. No way am I paying $500 for a GR2. These price increases are going to cost them a lot of customers.
GORUCK Packing List
Best Shoes/Boots for GORUCK
GORUCK Selection Finishers and AARs
What is GORUCK Selection? (and other FAQs)
GORUCK Bullet 15L Review
GORUCK Ballistic Trainers Review – Ongoing and Updated
GORUCK Rucker 3.0 Review – Ongoing and Updated
GORUCK I/O Cross Trainers Review – Ongoing & Updated